has projected itself as the e-fashion store, which strives to bring the latest collection for its customers, form well-known premium brands. The store promotes itself on the catch line, which says; “Think fashion – Think Fashionara!”


PRODUCT PROFILE is about the latest trends in the world of apparels and accessories. Men, Women and Children, can look at the latest collection of the store and get the best pick of the moment. One will find UCB, Puma, Wild Craft and similar range brands at the store. There is yet another surprise for the customers of, wherein it has a filter called as featured trends. One can find the latest trend in the market, by searching through this filter option, and show off one’s own style to the world.


the website of gives a classy feeling as soon as one logs into the home page of the brand. The site looks easily accessible, without much of a clutter of information on the site. The site has some 6 home pages, and they keep shifting in every few seconds, from right to left. All the needed information has been divided beautifully in these 6 pages, and thus one does not feel the clutter.


The site has something very special to offer to its customers; the already designed look, which contains a perfect combination of apparel and the accessory. This particular page has been divided into several themes like “vision in blue”, “12 days of Christmas” and etc, and all the predefined look has been presented in each, on the basis of the theme. The shopper is bound to get mesmerized with the presentation and look at all the collection of the store. This particular section of the page has been named as “Latest Lookbooks”.


The brand has started with instant, next day delivery system, for 8 cities in India and is working towards increasing that list. The store provides free shipping for the shopping done above Rs 799, and one will have to pay mere Rs 49 for the order below the mentioned amount. The shipped product can be returned back till 30 days of receiving the shipment, and is possible for almost all segments of goods (except innerwear). The product, that is supposed to be returned, will be picked from the desired location of the customer and he will receive back the money within 7 days in the account, from which the payment was issued.


There is not much of a recommendation for, except that the site can increase its concentration on increasing its brand affiliation. The site will also have to improve its content in terms of blogs and other written material. It can add some depth to the blog content of the site.


The site has been created perfectly, the brand is establishing itself as a successful online fashion store, and one can experience good visual content along with good product portfolio in the site. When the basics of the company is been laid so perfectly, now it is all about nurturing the brand and taking it to the heights, that it deserves.


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