Facebook discreetly started redesigning its logo over its different properties this week, however the changes are minor to the point that so many users likely did not take note. The new logo still joins the exemplary Facebook blue foundation with white lowercase lettering. The change: Now the text style is a bit more slender and the “a” got a more curvaceous touch up.

For those text style buffs attempting to follow along: the old Facebook logo utilized the Klavika typeface; the new logo is a “custom typeface,” as indicated by the organization.

“Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable,” said Josh Higgins, Facebook’s creative director, “While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign.”

Without a doubt, Facebook’s new textual style beyond any doubt does look friendly.

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